Zhongsong Group primarily operates the "Zhongsong" brand series of products. Its initial dream was to establish a brand of its own for the Chinese people, embarking on the path of self-improvement for national brands. From 2013 to 2024, it successively launched products such as air conditioners, color televisions, washing machines, refrigerators, water heaters, and air purifiers.
Under the leadership of Chairman Chen Jianqi of Zhongsong, the company adheres to an enterprise strategy centered on innovation, research and development, and design. It collaborates with high-tech enterprises to vigorously focus on product research and development. The company aims to comprehensively enhance existing products in terms of performance and environmental applications, with the goal of bringing more and better products to consumers.
In 2015, Zhongsong Group established new marketing strategies such as "China Agent Alliance" and "China Home Appliance Futures", collaborating with the world's top 100 manufacturing enterprises and downstream channel providers to create a new ecosystem. The aim was to create scale for manufacturing enterprises, generate profits for agent distributors, and promote the circulation mode and speed of the sales capital chain in the entire industry while establishing the brand. Through long-term and sustained efforts, good results have been achieved.
From 2017 to 2018, Zhongsong Group was successively awarded the titles of "Top Ten Craftsmanship Brands in China's Electrical Appliance Industry", "Top Ten National Independent Brands in China's Electrical Appliance Industry", "Industry-University-Research Dual Innovation Demonstration Base in China's Electrical Appliance Industry", and "AAA-Level Credit Enterprise in China's Market Credit" by the China Management Science Research Institute. Chairman Chen Jianqi was awarded the title of "Top Ten Contribution Figures in Brand Construction of China's Electrical Appliance Industry" by the institute and appointed as the Deputy Director of the China Marketing Association. At the end of 2017, the company collaborated with CCTV to promote the "Zhongsong" brand series advertisements, officially unveiling the corporate goal and brand slogan of "Brand Electrical Appliances, China Zhongsong", injecting new momentum into market channel partners through the CCTV platform.
In 2023, Zhongsong will launch new products "Zhongsong Liquid Cooled Silent Air Conditioner" and "Strong Heating Air Conditioner". Liquid cooled silent air conditioning utilizes polymer materials to enable the compressor to operate surrounded by polymer materials. This polymer material combined with the self generated liquid of air conditioning can quickly produce semi liquid cooling materials. This enables the compressor to operate at temperatures below 100 degrees, greatly improving the cooling effect and solving the long-standing thermal protection problem of high-temperature compressors in the industry. It effectively fills the gap in the application of liquid cooling technology in the air conditioning industry, thereby better serving grassroots consumers. By optimizing the electronic control system, increasing the physical structure of the heating components, improving the fin density and air duct performance of the forced heating components, and achieving rapid and sustained high-intensity heating, the air ducts are unobstructed, and the hot air is strong and gentle like a spring breeze, thus achieving strong heating air conditioning!
In 2024, Zhongsong launched new products "Zhongsong Liquid Cooled Air Conditioner" and "Air Conditioner Installation without Extra Vacuum", further expanding the product system and serving more consumers. Zhongsong liquid cooled industrial and commercial air conditioner is a type of air conditioner specifically designed for industrial and commercial purposes. Compared with traditional air conditioners, it has the advantages of super energy saving (50% energy saving), easy installation, less environmental restrictions, and high energy efficiency. Vacuum free air conditioning solves the problem of fluoride leakage during installation, achieving fast and efficient installation characteristics, greatly saving installation time and steps, making consumers more confident, and the installation industry more comfortable!
In the future, Zhongsong will pay more attention to product development and market channel expansion, providing constantly innovative business models for channel agents, so that more small and medium-sized enterprises can adapt to the market and obtain greater commercial value. We will bring the service concept of "Zhongsong, Zhongsong, help you succeed" to more channel partners, and enable the Zhongsong brand to contribute to the rise of the country.
Brand electrical appliances, China Zhongsong - Zhongsong Zhongsong helps you succeed!
1. zhongsong Honors
In 2017, it was awarded the title of "Top Ten Craftsmanship Brands in China's Electrical Industry" by the China Academy of Management Science
In 2017, Chairman Chen Jianqi was awarded the title of "Top Ten Contributors to Brand Building in China's Electrical Appliance Industry" by the China Management Institute,
3. President Chen Jianqi, for his achievements in model innovation within the home appliance industry, was appointed as Deputy Director of the China Market Research Society.
In 2018, the ZhongSong brand was awarded the title of "Top Ten National Independent Brands in China's Electrical Appliance Industry."
5. ZhongSong Group was awarded the title of "China's Electrical Industry Industry-University-Research Innovation and Entrepreneurship Demonstration Base" by the China Management Institute
6. Nakamatsu is a "AAA-rated credit enterprise in the Chinese market.";
II. Zhongsong Partners
Long-term partners of Zhong Song: TCL Group, Changhong Group, Zhigao Group, Handian Group, Changhong Group, Jinpin Electric, etc
3. Media Attention
From 2014 to 2019, it was frequently reported by Guangdong TV and Southern TV
In 2017 and 2018, Chairman Chen Jianqi and Deputy General Manager Liu Jintao were interviewed and reported by CCTV respectively.
4. Zhongsong Product Series
Air conditioners, color TVs, washing machines, water heaters, refrigerators, air purifiers, solar air conditioners, photovoltaic modules, photovoltaic inverters, etc
5. Nisshin Promotion Cooperation Units
（1）、Advertising partner of China Central Television (CCTV-1, CCTV-4, CCTV-7, CCTV-10);
（2）. Advertising cooperation units in 300 local television stations across 15 domestic provinces, including Anhui, Zhejiang, and Jiangsu;
（3）. Advertising Cooperation Unit for Shanghai South Railway Station and Guangzhou South Railway Station.
ary 1, 2026
